Recently I was in a Starbucks in Maui, Hawaii – specifically, the Starbucks at the airport. I moseyed on up to the counter and requested a Kona coffee.
Me: “I’d like a grande Kona, please.”
Starbucks Barista: “We don’t have Kona coffee.”
Me: “But you have a giant poster that says, ‘100% Kona Coffee’.” While gesturing to giant poster that says, ‘100% Kona Coffee’.
Starbucks Barista: “That’s just art.”
Now…this seems untoward, to say the least, on the part of Starbucks. Kona coffee is special: it tastes phenomenal and it’s grown only in a tiny little geographical band on The Big Island.
In fact, the Kona brand is so powerful that it’s being abused. Unscrupulous companies are mixing a small percentage of Kona beans with a bunch of generic beans and then selling it as “Kona Coffee”. The only way to avoid this not-quite-but-almost-scam? Look for “100% Kona Coffee” on the label.
So Starbucks is cashing in on thirsty airport travellers’ cravings for good coffee and the Kona coffee reputation and attracting people with some incredibly misleading
Not cool, Starbucks, not cool.