Entrepreneurial insights from the founders of Auvik Networks

In this month’s edition of @waterloo (the University of Waterloo alumni e-newsletter), I was excited to see a link to An Interview with Auvik Networks. Auvik’s three co-founders (Marc Morin, Alex Hoff, and David Yach) are all UW alumni, and each had their own notable successes in the Waterloo tech scene prior to joining forces to form Auvik. I was fortunate at Sandvine to work with both Marc and Alex, so I was eager to see what they had to say.

While the interview was fairly general, I did find one point particularly interesting.

The final question asked, “What advice do you have for aspiring entrepreneurs at UWaterloo?”

The answer Marc provided resonates with my own views, and stands apart from what one often hears in this community:

“You don’t have to launch your startup the day you leave university. The world is big and there are lots of opportunities out there. Get a job somewhere, get some real-world experience under your belt, uncover the day-to-day problems people struggle with. That will put you in a much stronger position to solve those problems through your startup when you do eventually launch it.”

Back when I spoke at UW as part of the Alumni Speaker Series, I included a slide that touched on a decision many graduates face: to be an entrepreneur right out of school, or to go into the workforce at an established company. On that slide was this letter that was in a previous version of an alumni magazine:

Focus on EntrepreneursNow, I realize that Marc’s message and Richard’s are slightly different, but they share the common element that there’s no shame in not starting a company right out of school…and in a tech-heavy region like Waterloo, it can be easy to forget that.

I’ve spoken with many talented individuals who feel like failures in some respects because they’re in their 30s and haven’t started a company yet. But what’s the rush? I’ve also spoken to many talented, but inexperienced, individuals who’ve started companies or joined start-ups fresh out of school…and they really don’t have a clue about so many aspects of entrepreneurship or running a business.

I’ve spoken with many talented individuals who feel like failures in some respects because they’re in their 30s and haven’t started a company yet. But what’s the rush?

While some successful start-ups are started by folks right out of school, those are the incredibly rare exceptions. The more likely scenario is less glamourous: a bunch of recent grads getting together and trying something, but not really having any idea how to succeed, lacking understanding of marketing, financial management, and a whole host of other important functions. They often have a product or an idea for a product, but nothing more, and they soon find out that in the real world, that just isn’t enough.

I ask again, what’s the rush? Why not work for a couple of years to get to know some markets, to gain vital skills, to build important professional connections, and to have the luxury of investigating some ideas without being “all in”?

I found Marc’s comment to be a refreshing and realistic answer, and given his track record I think the aspiring entrepreneurs of tomorrow should pay close attention.

For the record, on that slide with the letter I also had this line:

I still believe entrepreneurship is in my
future, but until then I’m learning.


Lee Brooks is the founder of Cromulent Marketing, a boutique marketing agency specializing in crafting messaging, creating content, and managing public relations for B2B technology companies.

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