Hauling Heavy Stuff Around the World is a Pain

At AfricaCom 2015, we’re part of a proof-of-concept (PoC) program in which we’re showing off some pretty slick virtualization technology. You know, the cloud and all that.

It turns out that the cloud is very heavy.

Or, at least the stuff that you need to show off the cloud is very heavy.¹

From HQ to Cape Town I carried the equipment needed to showcase this PoC.

demo haul

visible: laptop, laptop, laptop, MRV switch (not visible: power supplies, Ethernet cabling)

[this post is part of an ongoing series of rants constructive observations to help HQers understand and appreciate what it’s like to be on-the-road]

So, for those of you scoring at home, that’s:

  • A big laptop
  • A slightly older, slightly bigger, slightly heavier laptop
  • A neat Ethernet access device switch thing (volume-wise, similar to a laptop but boxier and lighter) from MRV
  • Power cables/supplies for all three of the above
  • A half dozen Ethernet cables

These all fit (barely) into an (overflowing) laptop bag that weighs something like 15 kilos. I couldn’t really check all that stuff as luggage, because (a) we need it for our PoC, so I couldn’t risk it going missing; and (b) checked baggage goes missing…and it goes missing with a higher frequency when it’s full of laptops.

So, I hauled that bag as carry-on through 34 hours of travel: three flights, and three separate security checkpoints (and yes, I got pulled aside).

[As an added sub-rant, I’m 188cm tall, so I need legroom on flights, especially on long flights (fun fact: Africa is big). Carrying this heavy bag meant I had no legroom. Yes, it’s a first-world problem – I admit that – but I fly economy and I’m cramped enough as it is without being unable to extend my legs.]

Why couldn’t we just ship the stuff over ahead of time? In addition to security/theft concerns (and customs is always a bit of a wildcard/variable), people were continuing to make tweaks to the demo (see this related post) throughout the week. We showed a very similar demo at a conference a month ago, and this one is the evolution of that one.

So, we probably could’ve said: “Alright lads, let’s not make anymore tweaks, and let’s ship it ahead of time.”

But instead, we said, “Lee can carry it down, it’s just a couple of laptops.”

[And, lest a coworker read this and think I’m just whining, I – and many other folks, and many other folks with more impressive titles than my own – have carried heavier, more awkward, more sir-please-step-over-here-for-a-few-questions stuff for other shows, and sometimes it really is unavoidable]

And don’t get me wrong: the tweaks have improved the demo and made it even more compelling, but companies can’t always rely on someone physically carrying stuff down. Circumstances (e.g., weather, personal emergencies, etc.) can always conspire to prevent the equipment from being successfully carried.

I guess my advice (plea?) in this instance is to get it working well ahead of time, and then ship. Or get someone else to carry it =D

Oh, the HQ part, right: what does this have to do with HQers? Just like hearing about a demo failing is different than experiencing a demo failing, it’s easier to say “so and so can carry it” than it is to actually carry it. So, um, appreciate that it’s often a real pain to do so, and ingratiate yourself to all the remote folks by doing whatever you can to prevent hauling of stuff.

Maybe you’ve got your own experience hauling demo equipment around the world?

Great news, though, the demo worked flawlessly and impressively.

Great news, though, the demo worked flawlessly and impressively (onstage is Matt Farmer).


¹Fine, technically we weren’t there to show off the cloud, but rather OpenFlow-enabled low-bandwidth business services…but the cloud was involved so get outta my grill!


Lee Brooks is the founder of Cromulent Marketing, a boutique marketing agency specializing in crafting messaging, creating content, and managing public relations for B2B technology companies.

Tagged with: , , , , , ,
Posted in Marketing
One comment on “Hauling Heavy Stuff Around the World is a Pain

What do *you* think?

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Enter your email address and get posts delivered straight to your inbox.

%d bloggers like this: