Blog Archives

Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

Looking Back on Planning Ahead: 2012-Lee Edition

I was clearing out some boxes this weekend, basically tossing papers and things from my previous career, and I came across a neat little blast from the past. In 2012, a few months after becoming the manager of the Product

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Posted in Careers, Everything, Leadership, Management

Contributing to Company Values

A friend/former colleague of mine is starting a company, and from the outset he wants to codify values by which the organization will be run. After drafting a proposed set of values and principles, he reached out to a few

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Posted in Everything, Leadership, Management

Book Report: The Inner Lives of Markets

“Markets are a means of resource allocation, and often a really effective one at that. But they’re not good for everything – or at least not without a lot of engineering and tweaking. That’s something both free-market advocates, as well

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Posted in Books, Everything, Marketing, Math and Science

What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

A Naming Success Story for the Ages

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you

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Posted in Careers, Marketing

Book Report: Scale

“Even though the conceptual and mathematical structure of the growth equation is the same for organisms, social insect communities, and cities, the consequences are quite different: sublinear scaling and economies of scale that dominate biology lead to stable bounded growth

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Posted in Books, Everything, Math and Science

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