Blog Archives

Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

Book Report: The Inner Lives of Markets

“Markets are a means of resource allocation, and often a really effective one at that. But they’re not good for everything – or at least not without a lot of engineering and tweaking. That’s something both free-market advocates, as well

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Posted in Books, Everything, Marketing, Math and Science

Book Report: Scale

“Even though the conceptual and mathematical structure of the growth equation is the same for organisms, social insect communities, and cities, the consequences are quite different: sublinear scaling and economies of scale that dominate biology lead to stable bounded growth

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Posted in Books, Everything, Math and Science

Book Report: The Only Rule Is It Has To Work

“This was the ugly part of the stats-vs.-tradition debate in baseball: Rather than a conversation about the best way to make baseball decisions, it had become an argument, in which it increasingly felt as if the purpose was to score

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Posted in Books, Everything, Leadership, Management, Math and Science, Sports

Book Report: The Hard Thing About Hard Things

“Nobody cares. And they are right not to care. A great reason for failing won’t preserve one dollar for your investors, won’t save one employee’s job, or get you one new customer. It especially won’t make you feel one bit

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Posted in Books, Everything, Leadership, Management

Book Report: The Lean Startup

“All these activities in a well-run traditional organization offer incremental benefit for incremental effort. As long as we are executing the plan well, hard work yields results. However, these tools for product improvement do not work the same way for

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Posted in Books, Everything, Management

Book Report: Weapons of Math Destruction

“Predictive models are, increasingly, the tools we will be relying on to run our institutions, deploy our resources, and manage our lives. But … these models are constructed not just from data but from the choices we make about which

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Posted in Books, Everything, Math and Science

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