Blog Archives

The Ambiguity of…Numbers?

Researchers have shown people who use “50%” or “fifty-fifty” often do not mean it literally. They mean “I’m not sure” or “it’s uncertain” – or more simply “maybe.” Previously, I wrote about The Ambiguity of Language. Words are fuzzy, their

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Posted in Books, Everything, Marketing

The Ambiguity of Language

“Kent was floored. A phrase that looked informative was so vague as to be almost useless. Or perhaps it was worse than useless, as it had created dangerous misunderstandings.” – Superforecasting In the early part of Superforecasting, the authors talk about the

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Posted in Books, Leadership, Marketing

The Troll-Haunted World

It takes some pretty big news to jump ahead of an acquisition in terms of priority and urgency, so it was obvious that something significant was afoot. I presume by now that you’ve read, Trolled: How Sandvine wound up on the

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Posted in Everything, Leadership, Marketing

The Meeting for Selling

“Selling is not just what the Sales department does. We are all selling, all the time. This includes selling stories, ideas, products, and, let’s not forget, ourselves.” – David Pearl In The Reasons Why People Meet, I introduced seven different types

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Posted in Leadership, Management, Marketing

Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

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Posted in Books, Marketing

The Story Behind a Video

A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.

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Posted in Marketing

Truth vs Belief

“What is true is more powerful than what you believe, because what is true will give you an edge.” – Bill James I haven’t posted anything in more than six months. There’s no particular reason, really – just a combination

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Posted in Leadership, Marketing

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