Blog Archives

Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

Book Report: The Inner Lives of Markets

“Markets are a means of resource allocation, and often a really effective one at that. But they’re not good for everything – or at least not without a lot of engineering and tweaking. That’s something both free-market advocates, as well

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Posted in Books, Everything, Marketing, Math and Science

What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

A Naming Success Story for the Ages

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you

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Posted in Careers, Marketing

You Win Some, You Lose Some

Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,

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Posted in Leadership, Marketing

The Story Behind (Another) Video

A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.

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Posted in Marketing

The Ambiguity of…Numbers?

Researchers have shown people who use “50%” or “fifty-fifty” often do not mean it literally. They mean “I’m not sure” or “it’s uncertain” – or more simply “maybe.” Previously, I wrote about The Ambiguity of Language. Words are fuzzy, their

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Posted in Books, Everything, Marketing

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