Blog Archives

The Meeting for Selling

“Selling is not just what the Sales department does. We are all selling, all the time. This includes selling stories, ideas, products, and, let’s not forget, ourselves.” – David Pearl In The Reasons Why People Meet, I introduced seven different types

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Posted in Leadership, Management, Marketing

Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

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Posted in Books, Marketing

The Story Behind a Video

A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.

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Posted in Marketing

Truth vs Belief

“What is true is more powerful than what you believe, because what is true will give you an edge.” – Bill James I haven’t posted anything in more than six months. There’s no particular reason, really – just a combination

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Posted in Leadership, Marketing

Competitive and Market Intelligence P2P: Achievement Unlocked

CI isn’t just about numbers, data, and information; it’s about having an opinion. Back in December 2015, two important and very connected things happened: Kitchener-Waterloo got a SCIP (Society of Competitive Intelligence Professionals) chapter, only the second in Canada That

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Posted in Marketing

Hiring: how I evaluate candidates

Frankly, I pictured Sam getting bored or frustrated as time passed. As a result, I didn’t invite Sam back for a second round of interviews. I was in touch with Sam afterwards and provided a complete explanation of my reasoning; it turned out

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Posted in Careers, Leadership, Management, Marketing

Technical Communications: Documentation, UX, and Cohesive Brand Experiences

“You can have a very clean product, a very task-focused product, and people look at it and say ‘yeah, I get that, I know how to use it’, and they look at your docs and it’s a 400 page user

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Posted in Marketing

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