The woman at the front of the room, closest to me, knew exactly what was going on, was loving every second of it, and was (mostly) silently laughing her ass off. At a recent working session with a client, we…
Blog Archives
Awkward Meetings – Volume I
Tagged with: awkward, customers, meetings, presentations, sales, tradeshows, travel
Posted in Careers, Everything, Marketing
Posted in Careers, Everything, Marketing
Book Report: Co-Create
“So how do you get on the radar of someone who may not even be in the market for the value you offer? The only strategy you can actually control at this point is to ‘listen louder’ to identify when…
Tagged with: agility, Co-Create, customers, David Nour, Messaging Guide, metrics, partners, passion, Peter Drucker, relationships, transformation
Posted in Books, Leadership, Marketing
Posted in Books, Leadership, Marketing
So I started a company.
This morning I officially launched my new marketing agency, Cromulent Marketing.
Doomed from Inception: The Horizon 2 Gap in the Real World
In case you’re not familiar with The Three Horizons Model of portfolio management, and how it maps to the Growth/Materiality Matrix, here’s a crash course: Horizon 1 refers to current businesses that generate today’s cash flow; investments made here are expected to…
Tagged with: aquisitions, data, Escape Velocity, evidence, Geoffrey Moore, Horizon 2, OutReach, product launches, sales, Sandvine
Posted in Management, Marketing
Posted in Management, Marketing
Provocation-Based Marketing in Action
“Rather than resign themselves to hearing the standard ‘Sorry, we have no budget for that,’ some vendors—even some very young start-ups—have found a way to reach their customers’ resource owners and motivate them to allocate the necessary funds. Using what…
Tagged with: Cassio Sampaio, Escape Velocity, Geoffrey Moore, HBR, Philip Lay, provocation-based marketing, provocation-based selling, Sandvine, Todd Hewlin, trends
Posted in Marketing
Posted in Marketing
Book Report: The Inner Lives of Markets
“Markets are a means of resource allocation, and often a really effective one at that. But they’re not good for everything – or at least not without a lot of engineering and tweaking. That’s something both free-market advocates, as well…
Tagged with: Adwords, auctions, Champagne fairs, deferred acceptance, economics, fundamental attribution error, George Akerlof, Joseph Stiglitz, lemons, markets, models, Pierre Azoulay, platforms, progress, Ray Fisman, Robert Shiller, Scale, signals, streaming, The Inner Lives of Markets, Tim Sullivan, Vickrey auction, William Vickrey, World War 2
Posted in Books, Everything, Marketing, Math and Science
Posted in Books, Everything, Marketing, Math and Science
What’s in a name? A curiously long post about naming things.
I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a…
Tagged with: decision-making, differentiation, hierarchies, IANAL, models, naming, product management, product marketing, QualityGuard, SandScript, Sandvine, technology
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
A Naming Success Story for the Ages
When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you…
Tagged with: chili, competition, Don Bowman, JavaScript, Matt Trushinski, naming, PCRF, product marketing, SandScript, Sandvine, Sanskrit, technology
Posted in Careers, Marketing
Posted in Careers, Marketing
You Win Some, You Lose Some
Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
| How Your Brand Can S… on The Third Age of Marketin… | |
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| Book Report: Zone to… on Doomed from Inception: The Hor… |
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