Blog Archives

Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

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Posted in Books, Marketing

The Story Behind a Video

A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.

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Posted in Marketing

Truth vs Belief

“What is true is more powerful than what you believe, because what is true will give you an edge.” – Bill James I haven’t posted anything in more than six months. There’s no particular reason, really – just a combination

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Posted in Leadership, Marketing

Competitive and Market Intelligence P2P: Achievement Unlocked

CI isn’t just about numbers, data, and information; it’s about having an opinion. Back in December 2015, two important and very connected things happened: Kitchener-Waterloo got a SCIP (Society of Competitive Intelligence Professionals) chapter, only the second in Canada That

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Posted in Marketing

Hiring: how I evaluate candidates

Frankly, I pictured Sam getting bored or frustrated as time passed. As a result, I didn’t invite Sam back for a second round of interviews. I was in touch with Sam afterwards and provided a complete explanation of my reasoning; it turned out

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Posted in Careers, Leadership, Management, Marketing

Technical Communications: Documentation, UX, and Cohesive Brand Experiences

“You can have a very clean product, a very task-focused product, and people look at it and say ‘yeah, I get that, I know how to use it’, and they look at your docs and it’s a 400 page user

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Posted in Marketing

Book Report: The Ghost Map

“Epidemics create a kind of history from below: they can be world-changing, but the participants are almost inevitably ordinary folk, following their established routines, not thinking for a second about how their actions will be recorded for posterity. And of

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Posted in Books, Leadership, Marketing, Math and Science

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