A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
Blog Archives
The Story Behind (Another) Video
Tagged with: differentiation, Josh Cronk, Matt Trushinski, Miovision, online charging, presentations, public speaking, Rob Carey, Sandvine, Talking Telecom, technology, thought leadership, video content, video marketing, whitepapers
Posted in Marketing
Posted in Marketing
The Troll-Haunted World
It takes some pretty big news to jump ahead of an acquisition in terms of priority and urgency, so it was obvious that something significant was afoot. I presume by now that you’ve read, Trolled: How Sandvine wound up on the…
Tagged with: Communitech, Craig Daniels, Dave Caputo, Don Bowman, Eric Buresh, Last Week Tonight, Mitch Hedberg, moral marketing, patents, rice, Sandvine, Scott Hamilton, Stephen Spracklin, The Patent Scam, The Sandvine Way
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
The Meeting for Selling
“Selling is not just what the Sales department does. We are all selling, all the time. This includes selling stories, ideas, products, and, let’s not forget, ourselves.” – David Pearl In The Reasons Why People Meet, I introduced seven different types…
Tagged with: David Pearl, meetings, presentations, sales, selling, Will There Be Donuts?
Posted in Leadership, Management, Marketing
Posted in Leadership, Management, Marketing
Book Report: Why Should I Choose You?
“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very…
Tagged with: adaptive planning, business architecture, Charles Darwin, Core Beliefs, Core Proposition, Core Story, Dr. Martin Luther King Jr., Hedgehog Concept, Howard Lichtman, Ian Chamandy, Jack Welch, Malcolm Gladwell, Mind Gym, Obliquity, pitching, sales, strategic planning, taglines, The New Yorker, Why Should I Choose You?
Posted in Books, Marketing
Posted in Books, Marketing
The Story Behind a Video
A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.
Tagged with: Andrew Brunsden, digital marketing, emotion, Idea Quarter, Josh Cronk, Memory Tree, Sandvine, video content
Posted in Marketing
Posted in Marketing
Truth vs Belief
“What is true is more powerful than what you believe, because what is true will give you an edge.” – Bill James I haven’t posted anything in more than six months. There’s no particular reason, really – just a combination…
Tagged with: belief, Bill James, Malcolm Gladwell, primary research, Revisionist History, The Numbers Game, The Pentagon's Brain, truth
Posted in Leadership, Marketing
Posted in Leadership, Marketing
Hiring: how I evaluate candidates
Frankly, I pictured Sam getting bored or frustrated as time passed. As a result, I didn’t invite Sam back for a second round of interviews. I was in touch with Sam afterwards and provided a complete explanation of my reasoning; it turned out…
Tagged with: changing jobs, hiring, interviews, optimization
Posted in Careers, Leadership, Management, Marketing
Posted in Careers, Leadership, Management, Marketing
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Leadership, Marketing...and Everything 