The Meeting for Selling

“Selling is not just what the Sales department does. We are all selling, all the time. This includes selling stories, ideas, products, and, let’s not forget, ourselves.” – David Pearl

In The Reasons Why People Meet, I introduced seven different types of meeting. In this post, we examine selling meetings.

The main purpose of a selling meeting is to convince an audience of something: an idea or approach, the merits of a product or solution, etc.

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This image makes sense if you read to the end.

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The Meeting for (Re)Solution

“When you see problem-solving as part of the learning cycle, you transform the (re)solution meeting from a chore to an essential, energizing aspect of your business.” – David Pearl

In The Reasons Why People Meet, I introduced seven different types of meeting. In this post, we examine (re)solution meetings.

The main purpose of a (re)solution meeting is to solve a problem, and problems are just a fact of everyday existence.

As American psychiatrist Theodore Rubin said, “The problem is not that there are problems. The problem is expecting otherwise and thinking that having problems is a problem.”

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The Meeting for Innovation

“A real invention meeting is a collective gathering that produces ideas which none of the participants would have had individually.” – David Pearl

In The Reasons Why People Meet, I introduced seven different types of meeting. In this post, we examine innovation meetings.

The main purpose of an innovation meeting is to pool ideas, under the presumption that you can collectively come up with a better idea than any individual.

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Hopefully your notepad doesn’t look this blank after the meeting.

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The Meeting for Decision

“In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” – Teddy Roosevelt

In The Reasons Why People Meet, I introduced seven different types of meeting. In this post, we examine decision meetings.

The main purpose of a decision meeting is to choose a course of action.

Sounds simple, right? Then why do so many decision meetings fail?

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I knew we should’ve taken that left turn at Albuquerque.

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Book Report: Why Should I Choose You?

why-should-i-choose-you“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very core. It is about making sure that every element of your organization – everything you do – is aligned with what makes it uniquely remarkable. It is about learning how to stay focused on the one magical, unchanging quality that makes you distinct. And it is about being able to tell others who you are and what you do in a simple and inspiring way.” (Why Should I Choose You?)

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Posted in Books, Marketing

The Meeting for Discussion

“A real discussion clearly requires a good blend of different perspectives. You want to pick people who can look at a topic in a way that will challenge the blind spots, prejudices, and supposings.” – David Pearl

In The Reasons Why People Meet, I introduced seven different types of meeting. In this post, we take a deeper dive into discussion meetings.

A discussion meeting lets you hear everyone’s voice, everyone’s opinion, and to maintain social cohesion, all in the pursuit of updating the organization’s understanding of some subject.

But getting a discussion meeting just right can be tricky, and takes some awareness and planning.

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The Meeting for Information

“Now that we have the means to be instantly updated we can and should be very choosy about when we hold information meetings and why.” – David Pearl

In The Reasons Why People Meet, I introduced seven different types of meeting. In this post, we take a deeper dive into information meetings.

An effective information meeting creates shared understanding between the participants and within the organization. Nowadays, with all our rich communication channels, it’s relatively easy to spread information – so we should find ourselves in fewer and fewer information meetings.

If your experience differs, then your organization is probably doing meetings wrong.

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