This Christmas, I received as a gift the book Youtility – Why smart marketing is about help not hype, by Jay Baer. The title alone had me excited, as over the past year I’ve implemented a number of initiatives around…
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The Third Age of Marketing
Tagged with: 22 Immutable Laws of Marketing, @HiltonSuggests, Adwords, Al Ries, Charmin, frame-of-mind, friend-of-mine, Jack Trout, Jay Baer, Phoenix Children's Hospital, positioning, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
Of politics, leadership, and marketing
As I mentioned in a previous post, I’m busy reading Lessons from the Top, by Gavin Esler. I’m quite enjoying it so far, having marked several passages for later reference, and have observed several links to other “things”. For instance,…
Tagged with: 22 Immutable Laws of Marketing, focus, leadership, lessons, politics
Posted in Leadership, Marketing
Posted in Leadership, Marketing
Book Report: The 22 Immutable Laws of Marketing
“Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services…There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in…
Tagged with: 22 Immutable Laws of Marketing, Al Ries, B2B, B2C, branding, Communitech, Jack Trout, opportunities, perception, pioneers, Pragmatic Marketing
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
Thinking About Thought Leadership
According to our good friend Wikipedia, A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The actual return on investment from achieving thought…
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