“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the…
Blog Archives
Strategic Marketing: Greasing the friction between sales and marketing
Tagged with: 4Ps, Bill Scott, Bryan Peters, Cam Davies, Chris Gerrie, collaboration, Communitech, fisticuffs, George Tsintzouras, Jeff McDowell, Miovision, outside-in, product management, Product Management P2P, roadmaps, Saj Jamal, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Strategic Marketing: B2B Marketing Campaigns – Back to Basics
Michael said that probably the biggest problem faced by B2B marketers is truly understanding “Who am I targeting?” At a recent Strategic Marketing P2P, we were joined by Michael Stephens, who runs marketing at TeraGo Networks. Michael was there to talk…
Tagged with: 4Ps, Adwords, Atria Networks, B2B, Communitech, Michael Porter, Michael Stephens, Porter's Five Forces, SEM, SEO, Strategic Marketing P2P, strategy, TeraGo Networks, Youtility
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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