Blog Archives

Q&A with Mark Organ

Q: “How do you know when you’re getting traction?” A: “It’s not a discrete point in time or revenue. You’ll start having sales meetings where you don’t have to explain what it is that you do, and a growing number (say,

Tagged with: , , , , , , , , , , , , , , , ,
Posted in Marketing

Mark Organ’s 6 Rules of Category Creator Go-to-Market

Follow these rules, and your category can be the rising tide that lifts your ship. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about creating new market categories. This is

Tagged with: , , , , , , , ,
Posted in Marketing

Category Creation with Mark Organ

Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category: As a co-founder of Eloqua, he helped to define the marketing automation category. Eloqua was purchased by Oracle in 2012 for

Tagged with: , , , , , , , ,
Posted in Marketing

Enter your email address and get posts delivered straight to your inbox.

Archives