Q: “How do you know when you’re getting traction?” A: “It’s not a discrete point in time or revenue. You’ll start having sales meetings where you don’t have to explain what it is that you do, and a growing number (say,…
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Mark Organ’s 6 Rules of Category Creator Go-to-Market
Follow these rules, and your category can be the rising tide that lifts your ship. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about creating new market categories. This is…
Tagged with: advocate marketing, category creation, community marketing, content marketing, Eloqua, go-to-market, influencer marketing, Influitive, Mark Organ
Posted in Marketing
Posted in Marketing
Category Creation with Mark Organ
Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category: As a co-founder of Eloqua, he helped to define the marketing automation category. Eloqua was purchased by Oracle in 2012 for…
Tagged with: advocate marketing, category creation, Communitech, Duke Food Block, Eloqua, Influitive, Kitchener, Mark Organ, Tannery Event Centre
Posted in Marketing
Posted in Marketing
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