“Markets are a means of resource allocation, and often a really effective one at that. But they’re not good for everything – or at least not without a lot of engineering and tweaking. That’s something both free-market advocates, as well…
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Book Report: The Inner Lives of Markets
Tagged with: Adwords, auctions, Champagne fairs, deferred acceptance, economics, fundamental attribution error, George Akerlof, Joseph Stiglitz, lemons, markets, models, Pierre Azoulay, platforms, progress, Ray Fisman, Robert Shiller, Scale, signals, streaming, The Inner Lives of Markets, Tim Sullivan, Vickrey auction, William Vickrey, World War 2
Posted in Books, Everything, Marketing, Math and Science
Posted in Books, Everything, Marketing, Math and Science
Strategic Marketing: B2B Marketing Campaigns – Back to Basics
Michael said that probably the biggest problem faced by B2B marketers is truly understanding “Who am I targeting?” At a recent Strategic Marketing P2P, we were joined by Michael Stephens, who runs marketing at TeraGo Networks. Michael was there to talk…
Tagged with: 4Ps, Adwords, Atria Networks, B2B, Communitech, Michael Porter, Michael Stephens, Porter's Five Forces, SEM, SEO, Strategic Marketing P2P, strategy, TeraGo Networks, Youtility
Posted in Advertising, Marketing
Posted in Advertising, Marketing
To Insource or Outsource Marketing?
November’s Communitech Strategic Marketing P2P, To Insource or Outsource Marketing, featured Ryan Burgio of Stryve Digital Marketing. In his very brief introduction, Ryan described Stryve’s purpose as “to provide clients with super tech-savvy marketers for the modern world”. There were four…
Tagged with: Adwords, CMO, CMTO, Communitech, LinkedIn, marketing agencies, modern marketer, Ryan Burgio, strategic marketing, Stryve Marketing
Posted in Marketing
Posted in Marketing
The Third Age of Marketing
This Christmas, I received as a gift the book Youtility – Why smart marketing is about help not hype, by Jay Baer. The title alone had me excited, as over the past year I’ve implemented a number of initiatives around…
Tagged with: 22 Immutable Laws of Marketing, @HiltonSuggests, Adwords, Al Ries, Charmin, frame-of-mind, friend-of-mine, Jack Trout, Jay Baer, Phoenix Children's Hospital, positioning, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
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