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The Third Age of Marketing

This Christmas, I received as a gift the book Youtility – Why smart marketing is about help not hype, by Jay Baer. The title alone had me excited, as over the past year I’ve implemented a number of initiatives around

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Posted in Advertising, Books, Marketing

Book Report: The 22 Immutable Laws of Marketing

“Marketing is a game of mental warfare.  It’s a battle of perceptions, not products or services…There is no objective reality.  There are no facts.  There are no best products.  All that exists in the world of marketing are perceptions in

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Posted in Advertising, Books, Marketing

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