“In the positioning era, the single most important marketing decision you can make is what to name the product.” – Al Ries and Jack Trout, in Positioning The name you choose for a product, service, feature, technology, ideology, company, or…
“In the positioning era, the single most important marketing decision you can make is what to name the product.” – Al Ries and Jack Trout, in Positioning The name you choose for a product, service, feature, technology, ideology, company, or…