What we can learn from the world’s best technology name

Posted on March 1, 2014 by Lee Brooks — 2 Comments

“In the positioning era, the single most important marketing decision you can make is what to name the product.” – Al Ries and Jack Trout, in Positioning The name you choose for a product, service, feature, technology, ideology, company, or…

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What we can learn from the world’s best technology name