Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
I worry that we’re overlooking opportunities in other markets. Perhaps our products and solutions are well-suited to markets we’ve never explored. I recently tweeted out an article I found that talks about What B2B CMOs Will Face Tomorrow. That article…
Michael said that probably the biggest problem faced by B2B marketers is truly understanding “Who am I targeting?” At a recent Strategic Marketing P2P, we were joined by Michael Stephens, who runs marketing at TeraGo Networks. Michael was there to talk…
With today being the fourth Tuesday of the month, it was time once again for a Strategic Marketing Peer-to-Peer session down at Communitech. This morning’s presenter was Michael Litt, the co-founder and CEO of Vidyard, and the room could barely…
“Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services…There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in…