Blog Archives

The real problem at Manchester United?

Much has been made of the (relative) struggles of the great Manchester United in their first season with David Moyes as manager. The short version is that a team largely unchanged from the one Sir Alex Ferguson led to the

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Posted in Everything, Leadership, Soccer

Selling Soccer to An American Audience

Will the campaign drive the viewership for which NBC is hoping?  Only time will tell…The ads will bring viewers, but the product has to retain them. The Barclays Premier League (BPL) season kicked off today with a full slate of

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Posted in Advertising, Everything, Marketing, Soccer, Sports

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