Much has been made of the (relative) struggles of the great Manchester United in their first season with David Moyes as manager. The short version is that a team largely unchanged from the one Sir Alex Ferguson led to the…
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The real problem at Manchester United?
Tagged with: Alex Ferguson, apathy, BPL, David Moyes, Manchester United
Posted in Everything, Leadership, Soccer
Posted in Everything, Leadership, Soccer
Selling Soccer to An American Audience
Will the campaign drive the viewership for which NBC is hoping? Only time will tell…The ads will bring viewers, but the product has to retain them. The Barclays Premier League (BPL) season kicked off today with a full slate of…
Tagged with: BPL, MLS, NASCAR, NBA, NCAA, NFL, soccer, Sunderland, UFC
Posted in Advertising, Everything, Marketing, Soccer, Sports
Posted in Advertising, Everything, Marketing, Soccer, Sports
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Leadership, Marketing...and Everything 