“You can have a very clean product, a very task-focused product, and people look at it and say ‘yeah, I get that, I know how to use it’, and they look at your docs and it’s a 400 page user…
Blog Archives
Technical Communications: Documentation, UX, and Cohesive Brand Experiences
Tagged with: brand personality, branding, Communitech, documentation, Kate Wilhelm, outside-in, Peter Morville, ROT, Technical Communications P2P, technical underpants, user experience
Posted in Marketing
Posted in Marketing
How to Hire Rock Stars
Imagine that you run a start-up: no website; limited funds; no brand recognition, no HR experience. How are you going to attract and hire the best? Have you ever struggled to fill a job opening on your team or in…
Tagged with: Aterlo, brand personality, branding, Canadian Human Rights Act, Communitech, entrepreneurship, hiring, HR, interviewing, recruitment, start-ups, Vidyard
Posted in Careers, Management
Posted in Careers, Management
When clarity in brand messaging goes hilariously extreme
Most folks in marketing have heard of the concept of a brand identity – the colours, fonts, logos and other visible stuff associated with a brand. Slightly newer is the concept of a brand personality – the characteristics that you…
Tagged with: brand identity, brand personality, Colbert, Double-Beef Deeth, Wheat Thins
Posted in Advertising, Marketing
Posted in Advertising, Marketing
Robots! Lasers! A cute girl! A cat! …and delicious grilled cheese!
What do you think of when you see the first four parts of that headline? Most of us probably thought “Jerry Bruckheimer summer blockbuster spectacular with thin plot and thinner characters”, but if you didn’t say “Internet browsing”, then Microsoft…
Tagged with: brand personality, branding, Cheeses Murphy, Duke Food Block, IE
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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Leadership, Marketing...and Everything 