Blog Archives

Technical Communications: Documentation, UX, and Cohesive Brand Experiences

“You can have a very clean product, a very task-focused product, and people look at it and say ‘yeah, I get that, I know how to use it’, and they look at your docs and it’s a 400 page user

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Posted in Marketing

How to Hire Rock Stars

Imagine that you run a start-up: no website; limited funds; no brand recognition, no HR experience. How are you going to attract and hire the best? Have you ever struggled to fill a job opening on your team or in

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Posted in Careers, Management

What we can learn from the world’s best technology name

“In the positioning era, the single most important marketing decision you can make is what to name the product.”  – Al Ries and Jack Trout, in Positioning The name you choose for a product, service, feature, technology, ideology, company, or

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Posted in Advertising, Marketing

A reputation is a tricky thing

“Reputation is like a sort of armor, or a weapon you can brandish if need be.” – Kvothe “Everyone knows a man’s reputation except the man himself.” – Sleat In an online world that keeps a complete and indefinite history

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Posted in Advertising, Careers, Everything, Marketing

Marketing to the Rescue!

“A good map tells a multitude of little white lies; it suppresses truth to help the user sees what needs to be seen.” – Mark Monmonier, in How to Lie with Maps The other day I wrote about a marketing

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Posted in Advertising, Everything, Marketing

Fun with advertising: you’ll laugh, you’ll cry, you’ll be shocked, you’ll be confused

Now that Christmas is out of the way for another year, we can get back to what’s really important: advertising! It  might not have come across yet, but I take quite a passionate interest in advertising: the good, the bad,

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Posted in Advertising, Marketing

Book Report: The 22 Immutable Laws of Marketing

“Marketing is a game of mental warfare.  It’s a battle of perceptions, not products or services…There is no objective reality.  There are no facts.  There are no best products.  All that exists in the world of marketing are perceptions in

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Posted in Advertising, Books, Marketing

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