Blog Archives

Competitive and Market Intelligence: Leadership, Strategy, and Innovation

“The military are excellent planners; the private sector are great at execution. There are strengths and limitations of both paradigms, and we can learn so much by talking to each other.” – Retired Maj. Gen. David Fraser At last night’s Communitech

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Posted in Leadership, Management

Technical Communications: Plain Language for Clear Communications

“One of the things that sets an organization up for failure is to assume that plain language happens after everything else is done; instead, think about it right at the beginning.” – Christa Ptatschek The most recent session of Communitech’s Technical Communications

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Posted in Everything

Competitive and Market Intelligence P2P: Achievement Unlocked

CI isn’t just about numbers, data, and information; it’s about having an opinion. Back in December 2015, two important and very connected things happened: Kitchener-Waterloo got a SCIP (Society of Competitive Intelligence Professionals) chapter, only the second in Canada That

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Posted in Marketing

Technical Communications: Documentation, UX, and Cohesive Brand Experiences

“You can have a very clean product, a very task-focused product, and people look at it and say ‘yeah, I get that, I know how to use it’, and they look at your docs and it’s a 400 page user

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Posted in Marketing

Technical Communications: Stories All the Way Down

“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical

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Posted in Marketing

Strategic Marketing: Greasing the friction between sales and marketing

“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the

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Posted in Marketing

Strategic Marketing: Demand Generation and Revenue Operations, with Vidyard

“The first stage of the marketing funnel is denial.” – Tyler Lessard Tyler Lessard and Joe Gelata of Vidyard presented to a packed house at this month’s Strategic Marketing P2P. Their topic: Demand Generation and Revenue Operations. Vidyard have justifiably

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Posted in Marketing

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