Blog Archives

Strategic Marketing: Lessons from the start-up world, with Thalmic Labs

One of the main challenges facing Alex and the folks at Thalmic is how to answer the question, “So, what do you do with a Myo?” The last Strategic Marketing P2P of the season focused on marketing lessons from the

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Posted in Marketing

Strategic Marketing: Lessons from the start-up world, with Aterlo Networks

“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the

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Posted in Marketing

Q&A with Mark Organ

Q: “How do you know when you’re getting traction?” A: “It’s not a discrete point in time or revenue. You’ll start having sales meetings where you don’t have to explain what it is that you do, and a growing number (say,

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Posted in Marketing

Book Report: Where Good Ideas Come From

“A series of shared properties and patterns recur again and again in unusually fertile environments. I have distilled them down into seven patterns. The more we embrace these patterns – in our private work habits and hobbies, in our office

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Posted in Books, Everything, Leadership, Management, Math and Science

Category Creation with Mark Organ

Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category: As a co-founder of Eloqua, he helped to define the marketing automation category. Eloqua was purchased by Oracle in 2012 for

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Posted in Marketing

Strategic Marketing: Strategies for Effective Digital Marketing

If you’re a marketer, and you’re not keeping up with digital marketing, then you won’t be a marketer for much longer. Digital marketing is big. Really big. And getting bigger. Really bigger. In that sense it’s like the universe, but

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Posted in Marketing

Panelizing: Marketing Metrics and ROI

This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts

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Posted in Marketing

Strategic Marketing: B2B Marketing Campaigns – Back to Basics

Michael said that probably the biggest problem faced by B2B marketers is truly understanding “Who am I targeting?” At a recent Strategic Marketing P2P, we were joined by Michael Stephens, who runs marketing at TeraGo Networks. Michael was there to talk

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Posted in Advertising, Marketing

Strategic Marketing: Business Generation in 2015

With today being the third Tuesday of the month, it was time once again for Communitech’s Strategic Marketing P2P group to meet up. Today, we were privileged to hear from three local tech execs on trends they see approaching and

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Posted in Marketing

Panelizing: Challenges with Bringing Products to Market

On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea

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Posted in Careers, Leadership, Management, Marketing

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