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A Naming Success Story for the Ages

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you

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Posted in Careers, Marketing

Book Report: Deep Thinking

“Our attitude matters, and not because we can stop the march of technological prowess even if we wanted to, but because our perspective on disruption affects how well prepared for it we will be. There is plenty of room between

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Posted in Books, Everything, Math and Science

Book Report: Youtility

“If you sell something, you make a customer today; if you help someone, you make a customer for life. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is

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Posted in Advertising, Books, Marketing

The seven Cs of mental toughness

“The most important attribute a player must have is mental toughness.” – Mia Hamm Being mentally tough is a crucial skill in life, and can be developed with practice; we will encounter adversity in all aspects (e.g., business/work, athletics, relationships,

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Posted in Books, Careers, Everything, Leadership, Soccer, Sports

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