Blog Archives

Strategic Marketing: Demand Generation and Revenue Operations, with Vidyard

“The first stage of the marketing funnel is denial.” – Tyler Lessard Tyler Lessard and Joe Gelata of Vidyard presented to a packed house at this month’s Strategic Marketing P2P. Their topic: Demand Generation and Revenue Operations. Vidyard have justifiably

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Posted in Marketing

Strategic Marketing: An Introduction to Brand Journalism with Anthony Reinhart

“Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.” – Ira Basen Today’s Strategic Marketing Peer-to-Peer session was presented by Anthony (Tony) Reinhart. He’s Director, Editorial Strategy at Communitech,

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Posted in Marketing

Mark Organ’s 6 Rules of Category Creator Go-to-Market

Follow these rules, and your category can be the rising tide that lifts your ship. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about creating new market categories. This is

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Posted in Marketing

Book Report: Youtility

“If you sell something, you make a customer today; if you help someone, you make a customer for life. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is

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Posted in Advertising, Books, Marketing

Communitech Strategic Marketing P2P: Content Marketing with Mabel’s Labels

This morning I attended the monthly Strategic Marketing peer-to-peer group¹ hosted by Communitech. The speaker, Tricia Mumby, is a cofounder of Mabel’s Labels, and spoke about the importance of content marketing. What made this session particularly interesting was that the

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Posted in Marketing

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