The woman at the front of the room, closest to me, knew exactly what was going on, was loving every second of it, and was (mostly) silently laughing her ass off. At a recent working session with a client, we…
Blog Archives
Awkward Meetings – Volume I
Tagged with: awkward, customers, meetings, presentations, sales, tradeshows, travel
Posted in Careers, Everything, Marketing
Posted in Careers, Everything, Marketing
Book Report: Co-Create
“So how do you get on the radar of someone who may not even be in the market for the value you offer? The only strategy you can actually control at this point is to ‘listen louder’ to identify when…
Tagged with: agility, Co-Create, customers, David Nour, Messaging Guide, metrics, partners, passion, Peter Drucker, relationships, transformation
Posted in Books, Leadership, Marketing
Posted in Books, Leadership, Marketing
Book Report: Youtility
“If you sell something, you make a customer today; if you help someone, you make a customer for life. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is…
Tagged with: competition, content marketing, customers, digital marketing, ExactTarget, frame-of-mind, friend-of-mine, Jay Baer, Marcus Sheridan, prospects, Tim Kopp, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
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| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 