Blog Archives

Book Report: Brainiac

“Game shows, like trivia, also offer a tidier alternative to life in that they reward nothing but skill and talent. In a world where the wrong people are forever getting ahead because of robber-baron ruthlessness, or accidents of birth, or coincidences

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Posted in Books, Everything

Strategic Marketing: An Introduction to Brand Journalism with Anthony Reinhart

“Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.” – Ira Basen Today’s Strategic Marketing Peer-to-Peer session was presented by Anthony (Tony) Reinhart. He’s Director, Editorial Strategy at Communitech,

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Posted in Marketing

Panelizing: Marketing Metrics and ROI

This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts

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Posted in Marketing

How I made an impact

I turned and asked, “What do you think I can work on that will truly make an impact?” In the summer of 2008, I was sharing a cab in Las Vegas with one of our Sales VPs, as we both

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Posted in Careers, Leadership, Marketing

Social Networking for Professionals (for Academics)

A little over a month ago I received an email from my friend Stacey: “We are looking for a speaker for our biomechanics graduate seminar to speak on social networking in a professional setting and/or internet presence for researchers in

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Posted in Careers, Everything, Marketing

Lessons in data-driven public relations

Yesterday I attended a Communitech session within the PR & Communications P2P group; Dan Deeth, a friend and colleague of mine, shared his insight into data-driven public relations. And Dan knows a thing or two about the subject: he’s a regular

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Posted in Marketing

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