“The first stage of the marketing funnel is denial.” – Tyler Lessard Tyler Lessard and Joe Gelata of Vidyard presented to a packed house at this month’s Strategic Marketing P2P. Their topic: Demand Generation and Revenue Operations. Vidyard have justifiably…
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How to define and dominate your billion dollar category
For anything truly innovative and new, the category has to start from nothing and grow into something. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about…
Tagged with: category creation, demand generation, disruption, Eloqua, Influitive, innovation, Mark Organ, mission, Salesforce, Tesla, transformation, vision
Posted in Marketing
Posted in Marketing
Strategic Marketing: Business Generation in 2015
With today being the third Tuesday of the month, it was time once again for Communitech’s Strategic Marketing P2P group to meet up. Today, we were privileged to hear from three local tech execs on trends they see approaching and…
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