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Hauling Heavy Stuff Around the World is a Pain

At AfricaCom 2015, we’re part of a proof-of-concept (PoC) program in which we’re showing off some pretty slick virtualization technology. You know, the cloud and all that. It turns out that the cloud is very heavy. Or, at least the stuff

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Posted in Marketing

Demos Must Work

Surely that’s obvious, right? Well, you’d be surprised. Unless, of course, you’ve tried to give a demo and had it fail miserably…then, naturally, you won’t be surprised at all.

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Posted in Marketing

Thomas Edison’s guide to high-tech product demos

“Despite this bravado, the fact remained that the finest specimen of electric light in the Edison lab couldn’t last five minutes.” Love him or hate him, we can learn a great deal from Thomas Edison. Sure, he showed up forty

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Posted in Books, Marketing, Math and Science

Behind the Scenes of a Live Product Demo

This post can be considered at least partially a follow-up to Seven Tips to More Effective Public Speaking… When Brent and I presented at the CableLabs Winter Conference, it was a great experience.  We formed part of the Innovation Showcase,

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Posted in Marketing

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