I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a…
Blog Archives
What’s in a name? A curiously long post about naming things.
Tagged with: decision-making, differentiation, hierarchies, IANAL, models, naming, product management, product marketing, QualityGuard, SandScript, Sandvine, technology
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
You Win Some, You Lose Some
Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
The Story Behind (Another) Video
A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
Tagged with: differentiation, Josh Cronk, Matt Trushinski, Miovision, online charging, presentations, public speaking, Rob Carey, Sandvine, Talking Telecom, technology, thought leadership, video content, video marketing, whitepapers
Posted in Marketing
Posted in Marketing
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Leadership, Marketing...and Everything 