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The Story Behind a Video

A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.

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Posted in Marketing

Strategic Marketing: Lessons from the start-up world, with Aterlo Networks

“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the

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Posted in Marketing

Q&A with Mark Organ

Q: “How do you know when you’re getting traction?” A: “It’s not a discrete point in time or revenue. You’ll start having sales meetings where you don’t have to explain what it is that you do, and a growing number (say,

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Posted in Marketing

Strategic Marketing: Strategies for Effective Digital Marketing

If you’re a marketer, and you’re not keeping up with digital marketing, then you won’t be a marketer for much longer. Digital marketing is big. Really big. And getting bigger. Really bigger. In that sense it’s like the universe, but

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Posted in Marketing

Book Report: Youtility

“If you sell something, you make a customer today; if you help someone, you make a customer for life. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is

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Posted in Advertising, Books, Marketing

The Modern Marketer

[This is the second of four posts in a series that tries to answer the question “To Insource or Outsource Marketing?” These posts are the result of me attending November’s Communitech Strategic Marketing P2P, which featured Ryan Burgio of Stryve

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Posted in Marketing

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