A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.
Blog Archives
The Story Behind a Video
Tagged with: Andrew Brunsden, digital marketing, emotion, Idea Quarter, Josh Cronk, Memory Tree, Sandvine, video content
Posted in Marketing
Posted in Marketing
Strategic Marketing: Lessons from the start-up world, with Aterlo Networks
“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the…
Tagged with: Aterlo Networks, campaigns, Communitech, Dan Siemon, digital marketing, email marketing, entrepreneurship, funnel analysis, HubSpot, Mixpanel, NightShift, start-ups, Strategic Marketing P2P, Thalmic Labs
Posted in Marketing
Posted in Marketing
Q&A with Mark Organ
Q: “How do you know when you’re getting traction?” A: “It’s not a discrete point in time or revenue. You’ll start having sales meetings where you don’t have to explain what it is that you do, and a growing number (say,…
Strategic Marketing: Strategies for Effective Digital Marketing
If you’re a marketer, and you’re not keeping up with digital marketing, then you won’t be a marketer for much longer. Digital marketing is big. Really big. And getting bigger. Really bigger. In that sense it’s like the universe, but…
Tagged with: Communitech, digital marketing, Lisa Soares, Matt Duench, Sandvine, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Book Report: Youtility
“If you sell something, you make a customer today; if you help someone, you make a customer for life. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is…
Tagged with: competition, content marketing, customers, digital marketing, ExactTarget, frame-of-mind, friend-of-mine, Jay Baer, Marcus Sheridan, prospects, Tim Kopp, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
The Modern Marketer
[This is the second of four posts in a series that tries to answer the question “To Insource or Outsource Marketing?” These posts are the result of me attending November’s Communitech Strategic Marketing P2P, which featured Ryan Burgio of Stryve…
Tagged with: CMO, CMTO, Communitech, digital marketing, modern marketer, Ryan Burgio, strategic marketing
Posted in Marketing
Posted in Marketing
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
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 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 