Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category: As a co-founder of Eloqua, he helped to define the marketing automation category. Eloqua was purchased by Oracle in 2012 for…
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Category Creation with Mark Organ
Tagged with: advocate marketing, category creation, Communitech, Duke Food Block, Eloqua, Influitive, Kitchener, Mark Organ, Tannery Event Centre
Posted in Marketing
Posted in Marketing
Robots! Lasers! A cute girl! A cat! …and delicious grilled cheese!
What do you think of when you see the first four parts of that headline? Most of us probably thought “Jerry Bruckheimer summer blockbuster spectacular with thin plot and thinner characters”, but if you didn’t say “Internet browsing”, then Microsoft…
Tagged with: brand personality, branding, Cheeses Murphy, Duke Food Block, IE
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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