Blog Archives

Category Creation with Mark Organ

Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category: As a co-founder of Eloqua, he helped to define the marketing automation category. Eloqua was purchased by Oracle in 2012 for

Tagged with: , , , , , , , ,
Posted in Marketing

Robots! Lasers! A cute girl! A cat! …and delicious grilled cheese!

What do you think of when you see the first four parts of that headline? Most of us probably thought “Jerry Bruckheimer summer blockbuster spectacular with thin plot and thinner characters”, but if you didn’t say “Internet browsing”, then Microsoft

Tagged with: , , , ,
Posted in Advertising, Marketing

Enter your email address and get posts delivered straight to your inbox.