Q: “How do you know when you’re getting traction?” A: “It’s not a discrete point in time or revenue. You’ll start having sales meetings where you don’t have to explain what it is that you do, and a growing number (say,…
Blog Archives
Mark Organ’s 6 Rules of Category Creator Go-to-Market
Follow these rules, and your category can be the rising tide that lifts your ship. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about creating new market categories. This is…
Tagged with: advocate marketing, category creation, community marketing, content marketing, Eloqua, go-to-market, influencer marketing, Influitive, Mark Organ
Posted in Marketing
Posted in Marketing
How to define and dominate your billion dollar category
For anything truly innovative and new, the category has to start from nothing and grow into something. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about…
Tagged with: category creation, demand generation, disruption, Eloqua, Influitive, innovation, Mark Organ, mission, Salesforce, Tesla, transformation, vision
Posted in Marketing
Posted in Marketing
Category Creation with Mark Organ
Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category: As a co-founder of Eloqua, he helped to define the marketing automation category. Eloqua was purchased by Oracle in 2012 for…
Tagged with: advocate marketing, category creation, Communitech, Duke Food Block, Eloqua, Influitive, Kitchener, Mark Organ, Tannery Event Centre
Posted in Marketing
Posted in Marketing
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