Blog Archives

So I started a company.

This morning I officially launched my new marketing agency, Cromulent Marketing.

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Posted in Marketing

Book Report: The Lean Startup

“All these activities in a well-run traditional organization offer incremental benefit for incremental effort. As long as we are executing the plan well, hard work yields results. However, these tools for product improvement do not work the same way for

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Posted in Books, Everything, Management

What’s Your Problem? A talk by Larry Smith.

“If the machines are doing the routine work, then humans must do the non-routine work. To be an innovator, you need to talk about unsolved, important problems.” – University of Waterloo Professor, Larry Smith Last night I joined two former colleagues,

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Posted in Careers, Leadership

Strategic Marketing: Lessons from the start-up world, with Aterlo Networks

“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the

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Posted in Marketing

Book Report: Smart People Should Build Things

“That’s how we give rise to the virtuous cycle of job creation and innovation. We seed an environment with both human capital and financial capital and we engage for years. We make it so that building things is the valued

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Posted in Books, Careers, Finance, Math and Science

Company Founders on Life After Acquisition

What happens when your company gets acquired? For many entrepreneurs, getting acquired is the exit strategy from day one. For others, it just kind’ve happens as circumstances unfold. But few folks have any real idea of what’s really going to

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Posted in Careers, Leadership

How to Hire Rock Stars

Imagine that you run a start-up: no website; limited funds; no brand recognition, no HR experience. How are you going to attract and hire the best? Have you ever struggled to fill a job opening on your team or in

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Posted in Careers, Management

Entrepreneurial insights from the founders of Auvik Networks

In this month’s edition of @waterloo (the University of Waterloo alumni e-newsletter), I was excited to see a link to An Interview with Auvik Networks. Auvik’s three co-founders (Marc Morin, Alex Hoff, and David Yach) are all UW alumni, and

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Posted in Careers, Everything

De-Risking Campaigns with Agile Marketing

On Tuesday morning last week, as part of the Communitech Strategic Marketing P2P Group, I attended “Agile Marketing: The Art and Science of De-Risking and Adapting Your Campaigns”. This session was delivered by John Beresford, who has “over a decade

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Posted in Marketing

UpStart Breakfast with Auvik Networks, UrtheCast, and MappedIn

Two weeks ago I attended a Communitech Upstart Breakfast Series event and listened to three local entrepreneurs: Alex Hoff, co-founder of Auvik Networks Scott Larson, co-founder of UrtheCast Hongwei Liu, co-founder of MappedIn It was an enjoyable session, and as always

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Posted in Careers, Everything, Leadership

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