This morning I officially launched my new marketing agency, Cromulent Marketing.
Blog Archives
Book Report: The Lean Startup
“All these activities in a well-run traditional organization offer incremental benefit for incremental effort. As long as we are executing the plan well, hard work yields results. However, these tools for product improvement do not work the same way for…
Tagged with: Build-Measure-Learn, cohort analysis, continuous deployment, customer archetype, entrepreneurship, Eric Ries, HBR, innovation, kanban, leap-of-faith, metrics, minimum viable product, perseverance, pivot, split tests, Steve Blank, The Goal, The Lean Startup, tuning the engine, validated learning, Where Good Ideas Come From
Posted in Books, Everything, Management
Posted in Books, Everything, Management
What’s Your Problem? A talk by Larry Smith.
“If the machines are doing the routine work, then humans must do the non-routine work. To be an innovator, you need to talk about unsolved, important problems.” – University of Waterloo Professor, Larry Smith Last night I joined two former colleagues,…
Tagged with: AlphaGo, automation, Dan Deeth, Don Bowman, economics, entrepreneurship, innovation, JK Rowling, Larry Smith, machine learning, marketing automation, Moravec's Paradox, Problem Lab, problem solving, problems, Steve Jobs, Tim Ferriss, University of Waterloo, Velocity, Walt Disney
Posted in Careers, Leadership
Posted in Careers, Leadership
Strategic Marketing: Lessons from the start-up world, with Aterlo Networks
“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the…
Tagged with: Aterlo Networks, campaigns, Communitech, Dan Siemon, digital marketing, email marketing, entrepreneurship, funnel analysis, HubSpot, Mixpanel, NightShift, start-ups, Strategic Marketing P2P, Thalmic Labs
Posted in Marketing
Posted in Marketing
Book Report: Smart People Should Build Things
“That’s how we give rise to the virtuous cycle of job creation and innovation. We seed an environment with both human capital and financial capital and we engage for years. We make it so that building things is the valued…
Tagged with: AIDS Ride, Andrew Yang, brain drain, Dan Pallotta, economics, entrepreneurship, Great Man Theory, James Kwak, job creation, Kauffman Foundation, Smart People Should Build Things, Stanford Daily, start-ups, TED, Venture for America, Wall Street
Posted in Books, Careers, Finance, Math and Science
Posted in Books, Careers, Finance, Math and Science
Company Founders on Life After Acquisition
What happens when your company gets acquired? For many entrepreneurs, getting acquired is the exit strategy from day one. For others, it just kind’ve happens as circumstances unfold. But few folks have any real idea of what’s really going to…
Tagged with: acquisitions, Avvasi, Communitech, entrepreneurship, Google, Joseph Fung, Kerry Mueller, Mate Prgin, NetSuite, panels, PixStream, Steve Woods, TribeHR, VideoLocus
Posted in Careers, Leadership
Posted in Careers, Leadership
How to Hire Rock Stars
Imagine that you run a start-up: no website; limited funds; no brand recognition, no HR experience. How are you going to attract and hire the best? Have you ever struggled to fill a job opening on your team or in…
Tagged with: Aterlo, brand personality, branding, Canadian Human Rights Act, Communitech, entrepreneurship, hiring, HR, interviewing, recruitment, start-ups, Vidyard
Posted in Careers, Management
Posted in Careers, Management
Entrepreneurial insights from the founders of Auvik Networks
In this month’s edition of @waterloo (the University of Waterloo alumni e-newsletter), I was excited to see a link to An Interview with Auvik Networks. Auvik’s three co-founders (Marc Morin, Alex Hoff, and David Yach) are all UW alumni, and…
Tagged with: Alex Hoff, alumni, Auvik, David Yach, entrepreneurship, Marc Morin, Richard Miller, Sandvine, start-ups, UW
Posted in Careers, Everything
Posted in Careers, Everything
De-Risking Campaigns with Agile Marketing
On Tuesday morning last week, as part of the Communitech Strategic Marketing P2P Group, I attended “Agile Marketing: The Art and Science of De-Risking and Adapting Your Campaigns”. This session was delivered by John Beresford, who has “over a decade…
Tagged with: Agile, build, campaigns, Communitech, entrepreneurship, Eventpeeks, John Beresford, Laurier LaunchPad, learn, measure, risk management, strategic marketing
Posted in Marketing
Posted in Marketing
UpStart Breakfast with Auvik Networks, UrtheCast, and MappedIn
Two weeks ago I attended a Communitech Upstart Breakfast Series event and listened to three local entrepreneurs: Alex Hoff, co-founder of Auvik Networks Scott Larson, co-founder of UrtheCast Hongwei Liu, co-founder of MappedIn It was an enjoyable session, and as always…
Tagged with: Alex Hoff, Auvik, Canadian Space Agency, Communitech, entrepreneurship, Hongwei Liu, MappedIn, Norman Cousins, Scott Larson, UrtheCast
Posted in Careers, Everything, Leadership
Posted in Careers, Everything, Leadership
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
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Leadership, Marketing...and Everything 