“Each zone has its own distinctive dynamics—one for revenue performance in the current year, one for productivity initiatives to foster and fuel that that performance, one for incubating future innovations, and one for taking such innovations to scale. Each zone…
Blog Archives
Doomed from Inception: The Horizon 2 Gap in the Real World
In case you’re not familiar with The Three Horizons Model of portfolio management, and how it maps to the Growth/Materiality Matrix, here’s a crash course: Horizon 1 refers to current businesses that generate today’s cash flow; investments made here are expected to…
Tagged with: aquisitions, data, Escape Velocity, evidence, Geoffrey Moore, Horizon 2, OutReach, product launches, sales, Sandvine
Posted in Management, Marketing
Posted in Management, Marketing
Provocation-Based Marketing in Action
“Rather than resign themselves to hearing the standard ‘Sorry, we have no budget for that,’ some vendors—even some very young start-ups—have found a way to reach their customers’ resource owners and motivate them to allocate the necessary funds. Using what…
Tagged with: Cassio Sampaio, Escape Velocity, Geoffrey Moore, HBR, Philip Lay, provocation-based marketing, provocation-based selling, Sandvine, Todd Hewlin, trends
Posted in Marketing
Posted in Marketing
Book Report: Escape Velocity
“What if there is some hidden force that is working against your best efforts? What if this force is operating inside your own company, with the full support of your executive team, your board of directors, your investors, and indeed…
Tagged with: asymmetry, Category Maturity Life Cycle, Clayton Christensen, complex systems, Escape Velocity, Geoffrey Moore, Google, HBR, inertia, innovation, portfolio management, provocation-based selling, roadmap, target market initiatives, technology, Technology Adoption Life Cycle, The Innovator's Dilemma, Three Horizons Model, vision, volume architecture, Why Should I Choose You?
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
Positioning statements in action
A few weeks ago I wrote about positioning statements and value propositions. At a recent tradeshow, we put some theory into practice.
Tagged with: 3GPP, Geoffrey Moore, OpenFlow, Sandvine, SDN, tradeshows, value proposition, virtualization
Posted in Advertising, Marketing
Posted in Advertising, Marketing
How do you write a winning value proposition?
An awesome value proposition identifies your target audience, gets their attention, and generates an emotional response to the product or solution you’re selling. Every company needs a value proposition; in fact, if your company has a broad range of products, then you…
Tagged with: Brant Cooper, Communitech, Dave McClure, David Cowan, Eric Sink, Front Burner, Geoffrey Moore, Patrick Vlaskovits, positioning, Steve Blank, The Pitch, value proposition, Venture Hacks
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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Leadership, Marketing...and Everything 