“After reading this chapter, you will be intrigued by all of these forays with exceptionalism. But you will remain convinced that you, personally, have already properly taken them into consideration. Your present understanding of yourself and of the world around…
Blog Archives
Book Report: The Confidence Game
Tagged with: cognition, cognitive dissonance, Eric Knowles, Garry Kasparov, George Orwell, J Frank Norfleet, Jacques Prévert, James Comey, Jay Linn, Jerry Burger, Maria Konnikova, perceptual blindness, persuasion, psychology, Richard Nisbett, Robert Zajonc, Samuel Johnson, storytelling, sunk cost fallacy, Teton Dam, The Confidence Game, Timothy Wilson, Voltaire, Warren Buffett
Posted in Books, Everything, Math and Science
Posted in Books, Everything, Math and Science
Technical Communications: Plain Language for Clear Communications
“One of the things that sets an organization up for failure is to assume that plain language happens after everything else is done; instead, think about it right at the beginning.” – Christa Ptatschek The most recent session of Communitech’s Technical Communications…
Tagged with: AODA, Christa Ptatschek, clarity, communication, Communitech, ESL, Flesch Reading Ease, Flesch-Kincaid Grade Level, George Orwell, International Plain Language Working Group, plain language, Randall Munroe, Technical Communications P2P, Thing Explainer, Up Goer Five, words that work
Posted in Everything
Posted in Everything
Book Report: Words that Work
“For most people, language is functional rather than being an end in itself. For me, it’s the people that are the end; language is just a tool to reach them, a means to an end. But it’s not enough to simply stand there and marvel at…
Tagged with: Bill Maher, corporate communications, Frank Luntz, George Orwell, Jack Welch, Robert F. Kennedy, Rudy Giuliani, Will Rogers, Winston Churchill, words that work
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
Language lessons from George Orwell
“The great enemy of clear language is insincerity.” – George Orwell If rock legend Bruce Dickinson ever tells you that you need more cowbell, then you should listen. Similarly, when George Orwell gives advice about language and writing, we should…
Tagged with: communication, George Orwell, language, rhetoric, words that work, writing
Posted in Advertising, Everything, Marketing
Posted in Advertising, Everything, Marketing
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