“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the…
Blog Archives
Strategic Marketing: Greasing the friction between sales and marketing
Tagged with: 4Ps, Bill Scott, Bryan Peters, Cam Davies, Chris Gerrie, collaboration, Communitech, fisticuffs, George Tsintzouras, Jeff McDowell, Miovision, outside-in, product management, Product Management P2P, roadmaps, Saj Jamal, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Panelizing: Challenges with Bringing Products to Market
On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea…
Tagged with: April Philpotts, Bill Scott, Communitech, Cristina Burca, George Tsintzouras, Kevin Thomson, Kristen Gillett, Lee Brooks, market-driven, panels, Paul Young, Peter Rothe, Pragmatic Marketing, public speaking, Walter Winkler, win/loss analysis
Posted in Careers, Leadership, Management, Marketing
Posted in Careers, Leadership, Management, Marketing
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