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Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

Book Report: Eats, Shoots & Leaves

“We have a language that is full of ambiguities; we have a way of expressing ourselves that is often complex and allusive, poetic and modulated; all our thoughts can be rendered with absolute clarity if we bother to put the

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Posted in Books, Everything

The best kind of comma

Punctuation lends clarity and precision to communication, and as a consequence is a powerful toolset. Here’s an illustrative video that drives the point home. Perhaps my favourite piece of punctuation is the Oxford comma (up there with the semicolon).  According

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Posted in Everything

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