“Rather than resign themselves to hearing the standard ‘Sorry, we have no budget for that,’ some vendors—even some very young start-ups—have found a way to reach their customers’ resource owners and motivate them to allocate the necessary funds. Using what…
Blog Archives
Provocation-Based Marketing in Action
Tagged with: Cassio Sampaio, Escape Velocity, Geoffrey Moore, HBR, Philip Lay, provocation-based marketing, provocation-based selling, Sandvine, Todd Hewlin, trends
Posted in Marketing
Posted in Marketing
Book Report: Escape Velocity
“What if there is some hidden force that is working against your best efforts? What if this force is operating inside your own company, with the full support of your executive team, your board of directors, your investors, and indeed…
Tagged with: asymmetry, Category Maturity Life Cycle, Clayton Christensen, complex systems, Escape Velocity, Geoffrey Moore, Google, HBR, inertia, innovation, portfolio management, provocation-based selling, roadmap, target market initiatives, technology, Technology Adoption Life Cycle, The Innovator's Dilemma, Three Horizons Model, vision, volume architecture, Why Should I Choose You?
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
Book Report: The Lean Startup
“All these activities in a well-run traditional organization offer incremental benefit for incremental effort. As long as we are executing the plan well, hard work yields results. However, these tools for product improvement do not work the same way for…
Tagged with: Build-Measure-Learn, cohort analysis, continuous deployment, customer archetype, entrepreneurship, Eric Ries, HBR, innovation, kanban, leap-of-faith, metrics, minimum viable product, perseverance, pivot, split tests, Steve Blank, The Goal, The Lean Startup, tuning the engine, validated learning, Where Good Ideas Come From
Posted in Books, Everything, Management
Posted in Books, Everything, Management
Technical Communications: Stories All the Way Down
“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical…
Tagged with: Carolyn O'Hara, Chip Heath, Communitech, curse of knowledge, Dan Heath, Every Page is Page One, Frank Luntz, HBR, Jean-Luc Godard, John Coleman, John Snow, Mark Baker, Nick Morgan, oxytocin, Paul J. Zak, Randall Munroe, Steven Johnson, storytelling, Technical Communications P2P, the pain with no name, Thing Explainer, xkcd
Posted in Marketing
Posted in Marketing
The Curse of Knowledge
“Don’t let what you know get in the way of what you don’t.” – Lee Brooks (me!) Knowledge is definitely a good thing, but it can sometimes lead us astray. For instance, there are two ways I can think of,…
Tagged with: curse of knowledge, Elizabeth Newton, HBR, John Kay, junk DNA, K'naan, Leo Tolstoy, Obliquity, rtfm
Posted in Careers, Leadership, Marketing
Posted in Careers, Leadership, Marketing
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 