Hey – so the other day I read Dan Lyons‘ Disrupted: My Misadventure in the Start-Up Bubble. I’d heard about it because of the whole kerfuffle, and then a colleague read it and brought it to the office, so I give…
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…about Disrupted
Tagged with: Adam McKay, bozo explosion, Dan Lyons, Disrupted, Dunning-Kruger effect, HubSpot, Michael Lewis, Mugatu, Silicon Valley, The Simpsons, Zoolander
Posted in Books
Posted in Books
Strategic Marketing: Lessons from the start-up world, with Aterlo Networks
“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the…
Tagged with: Aterlo Networks, campaigns, Communitech, Dan Siemon, digital marketing, email marketing, entrepreneurship, funnel analysis, HubSpot, Mixpanel, NightShift, start-ups, Strategic Marketing P2P, Thalmic Labs
Posted in Marketing
Posted in Marketing
The Three Facets of Youtility
“Sixty percent of the decision is made before the prospect identifies himself. Sixty percent of the decision is made before a call, or an email, or an entry into your lead tracking database. Customers are ninjas now. They are stealthily…
Tagged with: Big Poppa Smokers, Clorox, HubSpot, Jay Baer, Life Technologies, QuickPath Interconnect, real-time, self-serve, transparency, whitepapers, Youtility
Posted in Books, Marketing
Posted in Books, Marketing
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