Blog Archives

…about Disrupted

Hey – so the other day I read Dan Lyons‘ Disrupted: My Misadventure in the Start-Up Bubble. I’d heard about it because of the whole kerfuffle, and then a colleague read it and brought it to the office, so I give

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Posted in Books

Strategic Marketing: Lessons from the start-up world, with Aterlo Networks

“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the

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Posted in Marketing

The Three Facets of Youtility

“Sixty percent of the decision is made before the prospect identifies himself. Sixty percent of the decision is made before a call, or an email, or an entry into your lead tracking database. Customers are ninjas now. They are stealthily

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Posted in Books, Marketing

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