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Five words to supercharge your marketing communications

On more than one occasion I’ve gone through my company’s marketing material and completely eliminated particular words in favour of others: “flexible” is so bendy and wishy-washy, but “versatile” suggests something that can be put to use in many different and varied

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Posted in Advertising, Marketing

Choose your own adventure: prisoner or pioneer

“Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future.” – Deepak Chopra My wife spent last week in San Francisco

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Posted in Leadership, Management

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