This Christmas, I received as a gift the book Youtility – Why smart marketing is about help not hype, by Jay Baer. The title alone had me excited, as over the past year I’ve implemented a number of initiatives around…
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The Third Age of Marketing
Tagged with: 22 Immutable Laws of Marketing, @HiltonSuggests, Adwords, Al Ries, Charmin, frame-of-mind, friend-of-mine, Jack Trout, Jay Baer, Phoenix Children's Hospital, positioning, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
Book Report: The 22 Immutable Laws of Marketing
“Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services…There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in…
Tagged with: 22 Immutable Laws of Marketing, Al Ries, B2B, B2C, branding, Communitech, Jack Trout, opportunities, perception, pioneers, Pragmatic Marketing
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
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