Blog Archives

Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

Tagged with: , , , , , , , , , , , , , , , , , , ,
Posted in Books, Marketing

Lessons from three stonemasons

In Obliquity, John Kay says: “An old story tells of a visitor who encounters three stonemasons working on a medieval cathedral, and asks each what he is doing. ‘I am cutting this stone to shape,’ says the first, describing his basic

Tagged with: , , , , , , , , , , , ,
Posted in Books, Leadership, Management

The false strategy of pursuing shareholder value

“Shareholder value is the dumbest idea in the world.” – Jack Welch Early in Obliquity, John Kay devotes an entire chapter to examining why profit often evades those who seek it. This chapter, The profit-seeking paradox: how the most profitable companies are

Tagged with: , , , , , , , , ,
Posted in Books, Everything, Finance, Leadership

Book Report: Words that Work

“For most people, language is functional rather than being an end in itself. For me, it’s the people that are the end; language is just a tool to reach them, a means to an end. But it’s not enough to simply stand there and marvel at

Tagged with: , , , , , , , , ,
Posted in Advertising, Books, Leadership, Marketing

Enter your email address and get posts delivered straight to your inbox.

Archives