“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very…
Blog Archives
Book Report: Why Should I Choose You?
Tagged with: adaptive planning, business architecture, Charles Darwin, Core Beliefs, Core Proposition, Core Story, Dr. Martin Luther King Jr., Hedgehog Concept, Howard Lichtman, Ian Chamandy, Jack Welch, Malcolm Gladwell, Mind Gym, Obliquity, pitching, sales, strategic planning, taglines, The New Yorker, Why Should I Choose You?
Posted in Books, Marketing
Posted in Books, Marketing
Lessons from three stonemasons
In Obliquity, John Kay says: “An old story tells of a visitor who encounters three stonemasons working on a medieval cathedral, and asks each what he is doing. ‘I am cutting this stone to shape,’ says the first, describing his basic…
Tagged with: Alastair Campbell, autonomy, Daniel H Pink, Drive, Gavin Esler, Jack Welch, John Kay, Lessons from the Top, mastery, motivation, Obliquity, purpose, stonecutters
Posted in Books, Leadership, Management
Posted in Books, Leadership, Management
Book Report: Words that Work
“For most people, language is functional rather than being an end in itself. For me, it’s the people that are the end; language is just a tool to reach them, a means to an end. But it’s not enough to simply stand there and marvel at…
Tagged with: Bill Maher, corporate communications, Frank Luntz, George Orwell, Jack Welch, Robert F. Kennedy, Rudy Giuliani, Will Rogers, Winston Churchill, words that work
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
