“If you sell something, you make a customer today; if you help someone, you make a customer for life. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is…
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Book Report: Youtility
Tagged with: competition, content marketing, customers, digital marketing, ExactTarget, frame-of-mind, friend-of-mine, Jay Baer, Marcus Sheridan, prospects, Tim Kopp, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
The Three Facets of Youtility
“Sixty percent of the decision is made before the prospect identifies himself. Sixty percent of the decision is made before a call, or an email, or an entry into your lead tracking database. Customers are ninjas now. They are stealthily…
Tagged with: Big Poppa Smokers, Clorox, HubSpot, Jay Baer, Life Technologies, QuickPath Interconnect, real-time, self-serve, transparency, whitepapers, Youtility
Posted in Books, Marketing
Posted in Books, Marketing
The Third Age of Marketing
This Christmas, I received as a gift the book Youtility – Why smart marketing is about help not hype, by Jay Baer. The title alone had me excited, as over the past year I’ve implemented a number of initiatives around…
Tagged with: 22 Immutable Laws of Marketing, @HiltonSuggests, Adwords, Al Ries, Charmin, frame-of-mind, friend-of-mine, Jack Trout, Jay Baer, Phoenix Children's Hospital, positioning, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
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