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Book Report: Where Good Ideas Come From

“A series of shared properties and patterns recur again and again in unusually fertile environments. I have distilled them down into seven patterns. The more we embrace these patterns – in our private work habits and hobbies, in our office

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Posted in Books, Everything, Leadership, Management, Math and Science

Category Creation with Mark Organ

Mark Organ (@markorgan) knows a thing or two about building companies within an emerging (or previously non-existent) market category: As a co-founder of Eloqua, he helped to define the marketing automation category. Eloqua was purchased by Oracle in 2012 for

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Posted in Marketing

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