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The Ambiguity of Language

“Kent was floored. A phrase that looked informative was so vague as to be almost useless. Or perhaps it was worse than useless, as it had created dangerous misunderstandings.” – Superforecasting In the early part of Superforecasting, the authors talk about the

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Posted in Books, Leadership, Marketing

Language lessons from George Orwell

“The great enemy of clear language is insincerity.” – George Orwell If rock legend Bruce Dickinson ever tells you that you need more cowbell, then you should listen. Similarly, when George Orwell gives advice about language and writing, we should

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Posted in Advertising, Everything, Marketing

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