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Sharing my experience with today’s students

Last week, as part of the Alumni Speaker Series (haha, I know…right?), I returned to the University of Waterloo to speak to a group of (mostly) engineering students about my experience at UW and my career since then. It was

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Posted in Careers, Everything, Leadership, Marketing

The “Ten Rules of Effective Language”

Dr. Frank Luntz¹ is a political strategist and pollster who describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He begins his

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Posted in Advertising, Books, Leadership

How Toronto FC restored hope, with a little bit of hype

For years now, Toronto FC of Major League Soccer has been a laughingstock, plagued by enormous roster turnover and a management carousel.  Fans had given up hope.  But things are starting to change.  We are daring to hope again, and

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Posted in Advertising, Marketing, Soccer, Sports

Book Report: How to Lie with Statistics

“The fact is that, despite its mathematical base, statistics is as much an art as it is a science. A great many manipulations and even distortions are possible within the bounds of propriety. Often the statistician must choose among methods,

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Posted in Advertising, Books, Math and Science

How to smell and challenge a statistical rat

“People can come up with statistics to prove anything…Forfty percent of people know that.” – Homer Simpson, on Smartline We are surrounded by statistics.  Read a few news stories or watch a couple of ads, and there’s a 38% chance

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Posted in Advertising, Books, Marketing, Math and Science

Book Report: How to Lie with Maps

“A good map tells a multitude of little white lies; it suppresses truth to help the user see what needs to be seen. But the value of a map depends on how well its generalized geometry and generalized content reflect a

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Posted in Advertising, Books, Leadership

Book Report: Positioning

“The first step in any positioning program is to look inside the mind of the prospect…Most positioning programs are nothing more or less than a search for the obvious. Yet the obvious is easy to miss if you zero in

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Posted in Advertising, Books, Leadership, Marketing

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