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Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

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Posted in Books, Marketing

Truth vs Belief

“What is true is more powerful than what you believe, because what is true will give you an edge.” – Bill James I haven’t posted anything in more than six months. There’s no particular reason, really – just a combination

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Posted in Leadership, Marketing

Book Report: The Numbers Game

“It is easy…to think of soccer as a game of superstars. They provide the glamour, the genius, the moments of inspiration. They sell the shirts and fill the seats. But they do not decide who wins games and who wins

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Posted in Books, Management, Math and Science, Soccer, Sports

Book Report: “Bounce”

“The talent theory of expertise is not merely flawed in theory; it is insidious in practice, robbing individuals and institutions of the motivation to change themselves and society.  Even if we can’t bring ourselves to embrace the idea that expertise

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Posted in Books, Everything, Leadership, Sports

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