Blog Archives

What’s Your Problem? A talk by Larry Smith.

Posted on January 25, 2018 by Lee Brooks — 3 Comments

“If the machines are doing the routine work, then humans must do the non-routine work. To be an innovator, you need to talk about unsolved, important problems.” – University of Waterloo Professor, Larry Smith Last night I joined two former colleagues,…

Tagged with: AlphaGo, automation, Dan Deeth, Don Bowman, economics, entrepreneurship, innovation, JK Rowling, Larry Smith, machine learning, marketing automation, Moravec's Paradox, Problem Lab, problem solving, problems, Steve Jobs, Tim Ferriss, University of Waterloo, Velocity, Walt Disney
Posted in Careers, Leadership

What keeps me up at night, as a B2B technology marketer

Posted on January 6, 2016 by Lee Brooks — Leave a comment

I worry that we’re overlooking opportunities in other markets. Perhaps our products and solutions are well-suited to markets we’ve never explored. I recently tweeted out an article I found that talks about What B2B CMOs Will Face Tomorrow. That article…

Tagged with: B2B, CMO, Golden Rule of Leadership, lead scoring, marketing automation, Marketo, productivity, return on effort, return on energy, teams, worries
Posted in Leadership, Management, Marketing

Strategic Marketing: Business Generation in 2015

Posted on February 24, 2015 by Lee Brooks — Leave a comment

With today being the third Tuesday of the month, it was time once again for Communitech’s Strategic Marketing P2P group to meet up. Today, we were privileged to hear from three local tech execs on trends they see approaching and…

Tagged with: Axonify, Big Road, Communitech, CRM, demand generation, Hongwei Liu, indoor spacial data, Laura Martin, lead generation, lead qualification, MappedIn, marketing automation, pain chain, strategic marketing, thought leadership, Willem Galle
Posted in Marketing

So you need help with your video marketing…

Posted on March 25, 2014 by Lee Brooks — 1 Comment

With today being the fourth Tuesday of the month, it was time once again for a Strategic Marketing Peer-to-Peer session down at Communitech. This morning’s presenter was Michael Litt, the co-founder and CEO of Vidyard, and the room could barely…

Tagged with: B2B, Communitech, marketing automation, video content, video marketing, Vidyard
Posted in Advertising, Marketing

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