When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you…
Blog Archives
A Naming Success Story for the Ages
Tagged with: chili, competition, Don Bowman, JavaScript, Matt Trushinski, naming, PCRF, product marketing, SandScript, Sandvine, Sanskrit, technology
Posted in Careers, Marketing
Posted in Careers, Marketing
The Story Behind (Another) Video
A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
Tagged with: differentiation, Josh Cronk, Matt Trushinski, Miovision, online charging, presentations, public speaking, Rob Carey, Sandvine, Talking Telecom, technology, thought leadership, video content, video marketing, whitepapers
Posted in Marketing
Posted in Marketing
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 