“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message…
Blog Archives
You Win Some, You Lose Some
Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
| Provocation-Based Ma… on Book Report: Escape Veloc… | |
 | Cutesolutions on Thinking of a career shift? He… |
 | Magic In The Everyda… on Thinking of a career shift? He… |
| Thinking of a career… on Growing your career with the a… | |
 | Quitting vs. craftin… on Me Inc. and The Brand Called… |
