“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message…
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You Win Some, You Lose Some
Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
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