Blog Archives

Panelizing: Marketing Metrics and ROI

This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts

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Posted in Marketing

Book Report: Obliquity

“In general, oblique approaches recognize that complex objectives tend to be imprecisely defined and contain many elements that are not necessarily or obviously compatible with each other, and that we learn about the nature of the objectives and the means

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Posted in Books, Everything, Leadership, Management

When metrics are mistakes: common pitfalls and how to avoid them

Last week I found myself in two meetings in which metrics were a focal point. In both meetings, the metrics in question were mechanisms to measure the outcome of specific initiatives, and in both cases metrics had to be used

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Posted in Leadership, Management

How to smell and challenge a statistical rat

“People can come up with statistics to prove anything…Forfty percent of people know that.” – Homer Simpson, on Smartline We are surrounded by statistics.  Read a few news stories or watch a couple of ads, and there’s a 38% chance

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Posted in Advertising, Books, Marketing, Math and Science

Building a Championship Team

I take team-building very seriously: in the recreational sports world, poor teams lose and members go home without championships; in the business world, poor teams are weak links that can bring down organizations and cost people their livelihood – there’s

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Posted in Everything, Leadership, Management, Soccer, Sports

Big Data! Metrics! Analytics!…a cautionary tale from the world of baseball

“In the information age, things that are precisely measured are rewarded disproportionally relative to impact.” – Theo Epstein, President of the Chicago Cubs I work in telecommunications, and one of the major developments of recent years is “big data” (if

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Posted in Everything, Leadership, Management, Sports

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