For anything truly innovative and new, the category has to start from nothing and grow into something. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about…
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How to define and dominate your billion dollar category
Tagged with: category creation, demand generation, disruption, Eloqua, Influitive, innovation, Mark Organ, mission, Salesforce, Tesla, transformation, vision
Posted in Marketing
Posted in Marketing
Product Marketing: team mission and strategies
Professionally, I lead the product marketing team at a telecommunications technology vendor. This team performs in an interesting, but complex reality filled with challenges. Looking ahead to 2014, I knew that we needed to work on only the most important…
Tagged with: mission, Obliquity, product marketing, strategy
Posted in Books, Leadership, Management, Marketing
Posted in Books, Leadership, Management, Marketing
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 