Blog Archives

How to define and dominate your billion dollar category

For anything truly innovative and new, the category has to start from nothing and grow into something. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about

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Posted in Marketing

Product Marketing: team mission and strategies

Professionally, I lead the product marketing team at a telecommunications technology vendor. This team performs in an interesting, but complex reality filled with challenges. Looking ahead to 2014, I knew that we needed to work on only the most important

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Posted in Books, Leadership, Management, Marketing

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